Trouvaille Watches Watchuseek

New “Swiss made” label to be introduced from January 1, 2017

January 09, 2017

Does your watch carry the "Swiss Made" label? How important is it?

...Any watch bearing the indication of provenance “Swiss” or “Swiss made” embodies Swiss watchmaking expertise. A number of studies have shown that consumers are willing to pay up to 20% more for Swiss watches in general, and up to 50% more for certain mechanical watches....

New “Swiss made” label to be introduced from January 1, 2017

by Michael Weare on January 3, 2017