Our Story


 Rizwan A. Raja, CEO & Co-founder

Based in the heart of New York City, Trouvaille® Watches was created with the discerning watch enthusiast in mind. The name, Trouvaille (pronounced /trü vī/), is of French origin, means a lucky find or undiscovered gem and truly fits our brand.

In 2016, after spending many years working in the financial industry, Rizwan decided to follow his passion for watches and founded Trouvaille Watches.

In theory the model for Trouvaille Watches was very simple and straight forward; build a high quality Swiss Made watch, using movements from top manufacturers, with elegant and sporty dials that would fit any budget or lifestyle.  However, implementing the model was not as easy; Rizwan was determined to bring it to life. 

After countless trips to Switzerland, many meetings with manufacturers and endless due diligence, he was finally able to source a manufacturer that would meet his stringent requirements, some of which included an experienced watchmaker, access to quality movements and in-house assembly by artisans.  

Rizwan’s goal was to provide watches with the high quality and reliability consumers demand at fair prices to fit your budget and lifestyle.  To meet these objectives he sourced the industry leaders in Swiss movements ETA and Ronda and the expertise of a Swiss watchmaker that has been producing watches of proven Swiss quality for decades.

This powerful combination along with a direct to consumer pricing model allows Trouvaille Watches to bring you the finest in handcrafted luxury timepieces at fair prices.

Learn About Our Manufacturing Process