Does your watch carry the "Swiss Made" label?  How important is it?

January 20, 2018

There are many watch companies in the world and the number keeps growing so how do you differentiate a quality watch.  Why do some watches have "Swiss Made" written on the dial and some do not?  While to some the "Swiss Made" label may be important, most don't understand what it actually means.  Hopefully, the following information will help clarify.

In 1971 the Federal Council required that a watch movement had to be assembled, cased up, had final inspect by the manufacturer in Switzerland and represent 50% of the value to be considered Swiss Made.  In January 2017 this law was revised to increase the percentage to 60%, to further differentiate from the manufacturers outside of Switzerland.

If a watch doesn't have "Swiss Made" on the dial, the movement and/or parts may be Swiss but it did not meet the additional requirements.  However, most of the time if the watch does not have the label it will consist of Chinese or Japanese parts and movements.  In this case or you are not sure always ask the question.  All Trouvaille Watches are "Swiss Made".

So how important is the "Swiss Made" label, you be the judge:  

At Trouvaille Watches we believe it's very important.

Michael Weare, Senior Editor, Watchuseek:

"...Any watch bearing the indication of provenance “Swiss” or “Swiss made” embodies Swiss watchmaking expertise. A number of studies have shown that consumers are willing to pay up to 20% more for Swiss watches in general, and up to 50% more for certain mechanical watches...."

For more information check out his article: New “Swiss made” label to be introduced from January 1, 2017

Source:  on January 3, 2017, New “Swiss made” label to be introduced from January 1, 2017